Labor Day weekend is behind us, signifying the end of the summer travel season and the beginning of Fall-O-Ween™. Now entering its third year, Fall-O-Ween offers a host of exciting travel opportunities with a new focus on Fantastic Fall-O-Ween Road Trips, now through November 30. 

As I discussed in early August during our Fall-O-Ween Web cast (one of the many ways we are embracing new technologies), this year’s Fall-O-Ween programming offers a special new microsite housed on enjoyillinois.com, through which the state will be spotlighting its scenic drives: the Illinois River Road, Historic Route 66, I-57, the Lincoln Highway, the Great River Road and the Ohio River Road. What better way to truly appreciate the wonders of autumn in Illinois than through these breathtaking drives? 

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Case Study

“Your Best Bet for Eagles” Campaign: Driving Visitors through Partnerships
Alton Regional Convention & Visitors Bureau's partnership with the Argosy Casino in Alton

The Alton area is home to the second largest Bald Eagle population in the United States and eagle watching has become one of the primary destination drivers to Southwest Illinois during the winter months.  In an effort to build the region’s visitor base and travelers’ knowledge of the visiting eagles and related events, the Alton Regional Convention and Visitors Bureau sought a partnership with another year-round Alton destination driver, the Argosy Casino Alton.  The Alton CVB began planning the partnership during the summer of 2006, in order to have a program in place before the beginning of eagle season in December. 

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