From the State Travel Director
We gathered in Springfield for the Illinois Governor's Conference on Tourism with the purpose of "Making News" and, thanks to your participation, we did just that. Our 21st annual conference was as successful and productive as any we've had in recent memory, thanks to the wonderful presenters and organizers as well as you, our industry partners.
The conference started out on a high note with a brand-new pre-conference workshop on the impact of heritage tourism. For a new session, there was a tremendous amount of interest and we easily reached capacity. John Cosgrove and his panel shared many meaningful insights that will be helpful to those of you representing heritage areas.
Continued...Case Study
Rockford Region Brand Identity Development
Objective
Destinations often find it helpful to periodically rebrand their identities to provide potential visitors with a fresh look of their offerings. The rebranding can include anything from commercials to a slogan or, in the case of Rockford—a logo.
A destination’s tourism identity is a set of crucial differentiating factors that define experiences visitors are likely to enjoy—hopefully in meaningful, memorable and creative ways. Graham Spencer Strategic Communications was chosen to redefine the Rockford region in 2007 and create a new regional brand for the Rockford area.
Continued...