Bagelfest is a 29 year old festival in Mattoon that began on the idea of hospitality. When the Lender’s Bagel Factory moved to Mattoon, not everyone in town knew about bagels. So Murray Lender introduced his product to the community with a free bagel breakfast held in downtown Mattoon. And then a festival was born. Through many changes and additions now the festival is more than three days of activities including three nights of nationally known musicians, carnival, food and craft vendors, dog show and baby contest and of course there is still a free bagel breakfast to celebrate the hospitality and generosity of Murray Lender.