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The Illinois Office of Tourism is excited to announce a brand new partnership with Tourism Exchange USA, a B2B one-stop digital marketplace where suppliers (accommodations, tours, attractions) can manage live availability, pricing and bookings across multiple distribution channels.

As international travel continues to strengthen following the pandemic, this collaboration, powered by Brand USA, will help grow visitation across Illinois by extending access to local tourism businesses through popular booking channels like Google, Expedia and TripAdvisor (among others), presenting an incredible opportunity for the state to grow our domestic and international business.

Who should participate?

  • Destinations: local DMOs and municipal, county and tribal governments
  • Suppliers: resorts, hotels, tours, attractions, experiences, events, food & beverage experiences
  • Distributors: online travel agents (OTAs), tour operators
A diagram of the Tourism Exchange platform

What is the Tourism Exchange?

The Tourism Exchange platform digitizes and democratizes the product development and distribution landscape, allowing attractions, experiences and accommodations of all sizes to connect their live product inventory to global OTAs and tour operators.

The platform aims to help:

  • Increase product visibility
  • Drive visitation
  • Support sales growth
  • Boost profitability

Already in use in Australia, Japan and the UK, the platform will create an opportunity for Illinois businesses and destinations to expand their product reach to new customers around the globe.

Across those markets currently using the Tourism Exchange:

  • more than 100,000 suppliers have been connected
  • more than $1 billion in tourism bookings have been processed
  • through offline, local and global distribution partners

There are no upfront fees and no risks for suppliers.* 

Tourism Exchange Partners

Booking System & Distribution

Tourism Exchange USA works with an ever-expanding range of partners, bringing together fantastic tourism product in the United States with an established and growing selection of distribution channels and connections to key booking systems.

A logo for "Zoom"

DMO/Industry Association + Supplier Webinars

Illinois Office of Tourism + Tourism Exchange USA

DMO/Industry Association Webinars:

Supplier/Attraction Webinars

Join us for an informational webinar detailing how to get connected to Tourism Exchange USA as a supplier.

Who should attend? Lodging properties (local and regional management and sales departments), attractions, events and exhibitions, ticketed tours, as well as ticketed food and beverage experiences. Register for free at the links below:

Interested? Submit Details & Get Connected!

To get started, all we need is your business type, name and contact email.

*Commission fees apply on bookings made through the platform. Terms and conditions apply. Contact the Illinois Office of Tourism for more information.

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