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Shedd Aquarium

The official Industry Directory for all tourism-related inquiries and vendor requests, plus Illinois brand guidelines and marketing tools.

The Camel Rock at the Garden of the Gods in Herod

Illinois: The Middle of Everything

The Middle of Everything campaign highlights Illinois as the center of culture, food, history, architecture, nightlife and natural wonders—full of experiences for visitors to discover.

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2023 Year in Review

A summary of 2023 integrated campaign successes across paid media, owned & earned. In addition, visitor information, average expenditure data and more are included.

Photo of the Garden Grape Arbor path at Chicago Botanic Garden.

Tourism Exchange Partnership

Grow Your Bookings

The Illinois Office of Tourism is excited to announce a brand new partnership with Tourism Exchange USA, a B2B one-stop digital marketplace where suppliers (accommodations, tours, attractions) can manage live availability, pricing and bookings across multiple distribution channels.

Route 66 Mural with a Pontiac car in front.

Route 66 Centennial Celebration

100 Years of Route 66

One of the nation’s most celebrated roads, historic US Route 66, is celebrating its centennial in 2026. Visionary for its time, the Mother Road is one of the original highways within the National Highway System. 

Explore the Illinois Office of Tourism's brand standards for Route 66 Centennial, ensuring your promotional materials reflect the rich heritage and authenticity of this iconic route.

Tourism Resources

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Industry Directory

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Nominate the next Illinois Made Maker

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Illinois Tourism Monthly

Sign up for monthly updates from the Illinois Office of Tourism, featuring industry updates, grant information, tourism trends, partnership opportunities and more.

Marketing Tools

The Route 66 sign in Chicago which maps the start of the historic route

Route 66 Centennial

Explore the Illinois Office of Tourism's brand standards for Route 66 Centennial, ensuring your promotional materials reflect the rich heritage and authenticity of this iconic route.

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Advertising in Enjoy Illinois magazine

Advertise in Enjoy Illinois magazine to reach eager travelers seeking unforgettable experiences in the Land of Lincoln.

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Illinois Brand Guidelines

View the Illinois Office of Tourism standards for logo treatments and learn how to use them for promotional and additional materials.

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Advertise on

Engage your customers in a way that’s relevant to them, by advertising online through

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Dottie User Guide

Enter information about your destination and attractions into Dottie, the State’s official tourism database.

Dottie User Guide
Visit Dottie Site

A guide speaks to a tour group on the sidewalk in front of Frank Lloyd Wright's house and studio in Oak Park

Tourism Attraction Sign Program

Discover guidelines for showcasing Illinois attractions to global travelers.


Economic Impact and Travel Insights

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2022 Economic Impact of Illinois Tourism

2022 Economic Impact Report

2021 Economic Impact of Illinois Tourism

2021 Economic Impact Report
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2022 Leisure Visitor Profile for the State of Illinois and City of Chicago

Illinois & Chicago 2022 Leisure Visitor Profile
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Industry Newsletter Archives

Illinois Tourism Monthly Newsletter Archive

Economic Impact of Tourism in Illinois Dashboard

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