The official Industry Directory for all tourism-related inquiries and vendor requests, plus Illinois brand guidelines and marketing tools.
Campaign Toolkits & Resources
Downloadable campaign assets, sizzle reels & more
The Middle of Everything campaign highlights Illinois as the center of culture, food, history, architecture, nightlife and natural wonders—full of experiences for visitors to discover.
This digital toolkit page includes downloadable social media assets, links to international trade/PR guides and sizzle reels.
Route 66 Centennial Celebration
100 Years of Route 66
One of the nation’s most celebrated roads, historic US Route 66, is celebrating its centennial in 2026. Visionary for its time, the Mother Road is one of the original highways within the National Highway System.
Explore the Illinois Office of Tourism's brand standards for Route 66 Centennial, ensuring your promotional materials reflect the rich heritage and authenticity of this iconic route.
Tourism Resources
Nominate the next Illinois Made Maker
View Criteria View Criteria
Industry Directory
View Directory View Directory
Tourism Incentive Grant Program FAQ
View FAQ View FAQIllinois Tourism Monthly
Sign up for monthly updates from the Illinois Office of Tourism, featuring industry updates, grant information, tourism trends, partnership opportunities and more.
Marketing Tools
International Trade/PR Guides
On this page you'll find links to PDFs of IOT's international Trade & PR guides. These include versions for Mexico, UK, Germany, China, France, Italy, India, Japan and Korea.
View Guides View Guides
Advertising in Enjoy Illinois magazine
Advertise in Enjoy Illinois magazine to reach eager travelers seeking unforgettable experiences in the Land of Lincoln.
Get in Touch Get in Touch
Illinois Brand Guidelines
View the Illinois Office of Tourism standards for logo treatments and learn how to use them for promotional and additional materials.
View Guidelines View Guidelines
Dottie User Guide
Enter information about your destination and attractions into Dottie, the State’s official tourism database.
Tourism Attraction Sign Program
Discover guidelines for showcasing Illinois attractions to global travelers.
Economic Impact and Travel Insights
Economic Impact of Illinois Tourism in 2024 (Full Report)
Economic Impact of Illinois Tourism in 2024 Full Report
Economic Impact of Illinois Tourism in 2024 (Highlights/TIP Card)
2024 Economic Impact of Illinois Tourism Highlights Tip Card
Illinois International Visitation in 2024 (Highlights/TIP Card)
2024 Illinois International Tourism Economic Impact CardEconomic Impact of Tourism in Illinois Dashboard
