The LEGO store features an assortment of products covering nearly every square inch of space. The “Pick-A-Brick Wall”, by far the most popular store feature, offers the option to hand pick and purchase specific LEGO bricks and elements in a variety of colors and shapes in bulk. The “Living Room” is an interactive play area prominently positioned in the center of the store, giving consumers a chance to get “hands-on, minds-on” with LEGO products. Finally, a “Brand Ribbon” runs the circumference of the store,
featuring LEGO® model displays, company history and fun facts to entertain guests.
Guests will find a full selection of LEGO products and branded merchandise for children ages 2 and up, including LEGO DUPLO® sets, toys based on the new feature film The LEGO Movie, and exciting themes such as NINJAGO, Legends of CHIMA, Friends and CITY and popular licensed items such as LEGO Star Wars, LEGO Super Heroes and LEGO The Hobbit.